Strategi Pemasaran Serbuk Jamu Instan UMKM Tiga Dara di Masa Pandemi Covid 19

نویسندگان

چکیده

Empowerment of Micro, Small and Medium Enterprises (MSME), requires model empowerment, which includes increasing existing MSME to be more advanced in order able compete tightly free market competition. Since ancient times, empon has been proven have medicinal properties as herbal medicine, is not only used a medicine but also beauty treatment. One the that processes empon-empon into instant Tiga Dara located at Jalan Urip Sumoharjo No. 45 East Ungaran Subdistrict, Semarang Regency. Instant powders produced by UD include Ginger, Turmeric, Temulawak, Mahkota Dewa, Kencur etc. The importance maintaining body immunity during COVID-19 pandemic closely related availability powder products with raw materials, especially ginger. During this pandemic, demand for increased, still limitations sales system. method community service form training mentoring making web social media means marketing products. This aims assist their improve economy MSME. With existence Web one product marketing, it hoped can increase from community's so achieve welfare.

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ژورنال

عنوان ژورنال: Jurnal Surya Masyarakat

سال: 2022

ISSN: ['2623-0364', '2623-0569']

DOI: https://doi.org/10.26714/jsm.4.2.2022.154-159